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TIME: Almanac 1990
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1990 Time Magazine Compact Almanac, The (1991)(Time).iso
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1990-09-17
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BUSINESS, Page 52Shake, Rattle and RoarThunder in the distance? No, it's a "boom car" coming
Even when Hector Tabarez, 25, keeps the windows rolled up as
he drives his 1985 chocolate brown Nissan pickup, his reputation
precedes him. Anyone within a several-block radius can hear Tabarez
coming, for he drives what is known as a "boom car." The auto
mechanic from Gardena, Calif., spent $8,000 to install the
vehicle's current stereo system, which comprises a deluxe Alpine
7902 compact-disc player, two heavy-duty Orion amplifiers and 32
speakers. His rig can deliver a bone-jarring 144 decibels of sound.
"I just got carried away," he admits.
Tabarez is not booming alone. Across the U.S., thousands of
young, mostly male, boom-car aficionados are ripping out their
backseats and dashboards to make room for stereo equipment as
advanced as audiophiles have at home. Says Danny Moore of East
Orange, N.J.: "Girls all want to go out with the guy with the
loudest car." Besides rattling neighborhoods, boom-car fever has
created a thriving market for manufacturers of exotic stereo
equipment. They include not only such established Japanese
companies as Sony and Nakamichi but also specialized U.S. firms
like Mitek of Winslow, Ill.
The manufacturers promote their products at crank-it-up
contests that rival drag racing as the hot rodders' sport of
choice. Contestants pit their sonically souped-up cars against one
another for cash, trophies and recognition. Last summer in Laredo,
Texas, Tom Fichter of Houston broke the world's record when his
$27,000 system pounded out Flashdance . . . What a Feeling at 154.7
decibels, more than twice as loud as the sound of a jet taking off.
How much power can a guy buy for about $25,000? Tim Lublin of
Hollywood, Fla., who spent that much on the gear in his Chevy
pickup, needs five twelve-volt batteries, hidden behind the front
seat, to supply juice for his 3,000-watt system. The platform
holding his five amplifiers folds on piano hinges to reveal a
subfloor that carries four fans to cool the amps.
Boom-car buffs emphasize that they use the latest digital
technology to achieve quality in their sound, not just quantity.
"It is an art form to manage a car interior sonically," says Steve
Seidl, who outfits boom-cars at Speaker Warehouse in Hollywood,
Fla. "We use a spectrum analyzer to measure the `pink noise' in the
car or to focus the sound on the driver."
Not everyone shares the boomers' enthusiasm. According to A.N.
Norman, assistant bureau commander of the Los Angeles fire
department, several city ambulance drivers have been involved in
accidents with boom cars that did not yield the right of way. At
a relatively puny 120 decibels, emergency sirens fail to cut
through the din.
Moreover, doctors warn that even brief exposure to noise levels
greater than 115 decibels can result in permanent hearing damage.
But boomers turn a deaf ear to such objections. With one sound-off
rally scheduled for Austin in two weeks and another on Easter
Sunday in Daytona Beach, Fla., the air will soon be filled with the
sound of cars going boom in the night.